AG Jeans Spring 2014
Role- women's tops designer
Photos- AG Jeans
AG Jeans Spring 2014 Ad Campaign
This season had the whimsical theme of flight, so the color story, washes, and fabrics all reflected this. We used a variety of discharge prints, bleaching techniques, and our in-house Ozone machine to create airy and light spring washes. The color palette had pastels and neutrals. The tops fabrics were selected for their weight and hand, keeping comfort and quality in mind to pair back with the denim. I particularly liked learning more about the Ozone machine, not only for it's wash capabilities but also for its eco-friendliness. The Marcel shirt in Dispersion was created using this process, and became a hit with the press and our sales team.